Specification
Variety, grain length, aroma, moisture, broken percentage, milling quality and grade are fixed in writing.
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Your brand on our rice, from spec sheet to shelf.
Complete private-label rice solutions for retailers, wholesalers, distributors and food businesses selling under their own name.
What it is
You own the brand; we run everything behind it.
We provide complete private-label rice solutions, enabling retailers, wholesalers, distributors and food businesses to sell rice under their own brand and packaging. From rice selection through packaging, labelling and final presentation, the whole process is managed against your requirements.
The service gives you the flexibility to create distinct rice products for different markets and customer segments without operating a mill, a packing line or a sourcing desk of your own.
Customisation
Seven variables, all of them yours to set.
- Variety
- Grain length
- Aroma
- Moisture
- Broken percentage
- Milling quality
- Grade
Branding & packaging
Bring your own artwork, or let us design the pack around the market.
Choose your own brand, artwork and packaging design and we will produce to it. Where a brand is entering a new market — or starting from nothing — we develop packaging to suit that market and the positioning you are aiming at, from value formats through to premium presentation.
Multiple packaging materials and styles are available, and the right one is a commercial decision rather than an aesthetic one: it is chosen against product protection, shelf appeal, transportation, shelf life and budget together, not one at a time.
Selecting the pack
Five criteria decide the packaging, and they are weighed together.
Product protection
The pack has to survive the journey the rice is actually making, not the one on the brief.
Shelf appeal
Format, finish and print quality judged against the shelf the product will sit on.
Transportation
Pack size, palletisation and container fill, because dead space in a container is paid for twice.
Shelf life
Barrier properties and closure matched to the climate of the destination market.
Budget
The specification is cut to a landed cost per pack, agreed before artwork begins.
How an order runs
From specification to a branded product on your dock.
Sample approval
Milled samples are submitted against that specification and approved before any packaging is committed.
Artwork & packaging
You supply brand artwork, or we develop packaging design and material for the market you are selling into.
Production & packing
Rice is milled, graded and packed to the approved specification in the agreed format.
Shipment & documents
Cargo is inspected, loaded and documented for the destination, with tonnage fixed by our own shipping desk.